YouTube adds overlay ads
Posted by Dennis Sellers 
Aug 22, 2007 at 9:25am
Fans of Google’s YouTube are starting to react to overlay advertisements the company began testing on Wednesday. Some find them jarring, some in international quarters wish they could see them, and still others are wondering if they can make money off their own videos with these ads, notes CNET.
The ads appear at the bottom of a video shortly after the clip starts to play and disappear after 10 seconds. They resemble the TV-style ads that often feature the image of a celebrity walking onto the bottom of a TV screen for a few brief moments.
YouTube executives said Tuesday that extensive testing showed that viewers rejected any format that forced them to sit through a commercial prior to a clip being played, a process known as a preroll. Using overlays, the execs said, is the least intrusive way to get a message in front of their audience, “or so they believe,” adds CNET.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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