You can spend a MacLive ‘evening with Bert Monroy’

Posted by Dennis Sellers Mar 7, 2006 at 3:09am

You can spend “an evening with Bert Monroy” at MacLive, the “learning conference for creative professionals” that will be held May 11-13 at the Jacob Javits Center in New York City.

Monroy—an artist, photographer, author and lecturer—is known for creating images that force the viewer to question whether they are real or created. In this special session you will travel into the mind of the photographer that does not use a camera. How does he solve problems? What are his work habits? What is the philosophy behind his work?

Monroy was born and raised in New York City where he spent 20 years in the advertising industry as an art director and creative director for various agencies, as well as his own. Upon discovering computers with the introduction of the Macintosh 128 in 1984, he embraced the computer as an artistic medium and is considered one of the pioneers of digital art. Monroy’s work has been seen in most major trade publications of the computer industry. His work has also been featured in such books as Making Art on a Macintosh, The Photoshop WOW Book, The Illustrator WOW Book, The Art of Digital Painting, The Grey Book and The Photoshop A to Z in Japan.His work has also been used to introduce many software products such as Photoshop, VideoWorks (the predecessor to Director), PixelPaint, SoundCap and ImageStudio.

Monroy was a founding partner in the New York firm, Incredible Interactivity, that was responsible for interactive multimedia presentations as early as 1986 before the terms had been coined. Presentations were created for such clients as General Motors, American Express and Knoll International.

Monroy co-authored The Official Adobe Photoshop Handbook, which was the first book on Photoshop and the only one for almost two years.He also co-authored Adobe Photoshop: A Visual Guide to the Mac, Photoshop 4 and Photoshop Channel CHOPS (,co-authored with David Biedny and Nathan Moody). In 2000 he released is first solo book from New Riders called Bert Monroy: Photorealistic Techniques with Photoshop and Illustrator. His second solo book was Photoshop Studio with Bert Monroy, also from New Riders. January 2004 saw the introduction of Commercial Photoshop with Bert Monroy, again from New Riders.

Monroy is also a teacher and lecturer who has served on the faculty of The School of Visual Arts (NYC), Center for Creative Imaging (ME), Dynamic Graphics Educational Foundation (IL), California College of Arts & Crafts (CA) and lectures at many other institutions and conferences around the world. He currently teaches at San Francisco State University. He teaches a long roster of corporate clients which includes Pixar Animations Studios. Additionally, Monroy is a featured speaker at many world-wide conferences and is part of the Photoshop Dream Team of Photoshop World. In 2004, Bert was inducted into the Photoshop Hall of Fame.

The MacLive conference will feature over 50 sessions focusing on design, digital photography and video editing. There will be tracks on Adobe Photoshop, Final Cut Pro, Mac OS X,  Adobe InDesign, Acrobat, Flash, Dreamweaver, iLife, the iPod and podcasting. There will also be special events including the MacLive Party, Mac After Dark and “An evening with Bert Monroy.” Look for more details regarding these events later/

A full conference pass is US$599 if you register before April 7. If more than six people register from the same company, there’s a 15 percent discount on all six (or more) registrations. Members of the National Association of Photoshop Professionals save $50 on conference registration, and full-time students (with a valid student ID) attend for $149.

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