Warner Music Group to experiment with digital music pricing options
Posted by Dennis Sellers 
May 6, 2008 at 12:26pm
The price of digital music “could be in flux” as Warner Music Group plans to run a test starting this month that will alter the price of certain songs on a number of unspecified online music stores to reflect demand, reports Wired.
Warner’s partner on the project Digonex “gathers sales data in real-time, analyzes purchasing behavior, and sets new prices that hit the ‘sweet spot’ where consumer demand and market potential meet.” Nettwerk Records experimented with the same system last year, charging 33, 66, or 99 cents for singles, and between $3.30 and $10 for albums.
“For the past five years, the labels have been playing the game Steve Jobs’ way, offering their songs digitally for 99 cents or so across a wide variety of online music stores. Jobs prefers the simplicity of the 99 cent pricing structure, but some labels would rather price songs on a sliding scale depending on its popularity and other factors,” Wired adds.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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Dick Applebaum Says:
Edgar Bronfman Jr. seems compelled to duplicate his accomplishments at Segrams and Vivendi/Universal at WMG. Apparently he just can’t fiddling with success until it becomes failure.
More’s the pity!
Posted on May 06, 2008