Video games join fight against childhood cancer
Posted by Dennis Sellers 
Nov 1, 2008 at 1:00am
GMS has launched its Play for a Purpose initiative. It will serve as the proving ground for the company’s vision. The initiative unifies games, gamers and advertisers to make an impact on worthy causes. The goal of the first game in the initiative is to raise US$500,000 for Alex’s Lemonade Stand Foundation for Childhood Cancer.
“Our gaming clients attract massive audiences,” says Kevin Carney, founder and CEO of GMS . “Our game players, like all people, care about the world in which we live. Our consumer advertiser clients can’t find cost effective, measurable ads in games. Our charity clients can’t expand their existing donor bases. If you connect the dots, you draw our Play for a Purpose model. In essence, it delivers studio quality, free games, player points that convert to real donations to charity and effective, nonintrusive advertising units that fund the initiative.”
For more info go to the GMS web site.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
