‘Variety’: Apple seeks TV program price cuts
Posted by Dennis Sellers 
Sep 7, 2007 at 6:12am
Apple is considering a plan to cut the price of TV show downloads in half—an idea that’s not going over too well in Hollywood, reports Variety.
According to three people familiar with the proposal, Apple has told networks and studios that it would like to slash the cost of most TV episodes sold via iTunes from the current $1.99 to just 99¢—the same as what Apple charges for most music singles, the trade publication reports. However, entertainment companies don’t seem to be rushing to embrace the idea.
Indeed, the half-price plan may have contributed to NBC’s decision last week not to renew its current deal with Apple (though if NBC had simply let its contract automatically renew, the current price of $1.99 would’ve stayed in place), adds Variety.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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