Vancouver Island school vs. Apple in logo dispute
Posted by Dennis Sellers 
Oct 6, 2008 at 5:04pm
The Victoria School of Business and Technology, a small Vancouver Island computer school is battling for its identity after computing giant Apple threatened to sue, arguing the two companies’ logos are too similar, reports the The Globe and Mail.
Though the logos are both based on apples, the school says there’s no confusion between them and says it continue to fight to keep its logo (shown above), which is three years old. Dieter Gerhard, the school’s president, says their design incorporates a mountain and has three bumps on top instead of the two used by Apple. There is no bite out of the business school’s apple.
“An apple’s an apple,” he says. “It should be something that everybody gets to use, especially when our logo is by no means similar to the Apple trademark [shown below].”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
John Says:
Long time Apple user (since the days of the Mac 512), who was completely behind Apple when they had issues with Apple Corp over the an apple logo… but this ridiculous.
If someone was using an identical or nearly identical symbol, then yeah, but the only real similarity here is an apple silhouette that both are derived from.
Is Apple trying to lay total claim to the apple as it’s brand symbol? No way, there’s too much prior art. During the last go around with Apple Corp, I did a little online research (for obvious prior art ammo that could be used against Apple Corp) at federal website, and came away with over 200 U.S. companies using an apple symbol as a trademark/logo.
Posted on October 06, 2008