US e-book market to spark $2.5 billion in revenue by 2013
Posted by Dennis Sellers 
Feb 8, 2010 at 7:00am
Seems like Apple picked an opportune time to enter the e-book market with the iPad. The
Yankee Group forecasts that the already hot U.S. e-book reader market is about to catch fire, sparking from US$1.3 billion in revenue in 2010 to $2.5 billion by 2013.
Unlike the iPod, which hooked serious music buyers in addition to a raft of casual listeners, e-book reader adoption will be limited to heavy readers only—at least until prices come down,” analyst Dmitriy Molchanov Molchanov says. “But we see the average price of e-book readers declining by roughly 15 percent per year for the next five years, resulting in 55 percent increase in adoption rate year over year.”
In fact, by 2013:
° U.S. e-book reader sales will reach 19.2 million, a CAGR [compound annual growth rate] of 34 percent, with six million e-book readers sold in 2010 alone.
° The U.S. installed base of e-book readers will hit over 36 million, up from an installed base of nine million by 2011.
° Half of all consumers who indicate interest in buying an e-book reader will have bought one already, so device makers should act quickly.
E-book readers are the leaders of what Yankee Group calls “Anywhere Devices,” a new class of connected products. The research group “expects a host of consumer Anywhere Devices to follow in their wake.”
Actually, with the iPad, I think Apple would say they’re already here.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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