UK iPhone distributor says interest in device has increased store traffic by a factor of three
Posted by Dennis Sellers 
Jan 28, 2008 at 12:56pm
O2, which is selling the iPhone exclusively in the UK, says that interest in the Apple communications device, has triggered a three-fold increase in the number of people visiting its stores over the past two months, reports the Belfast Telegraph. Just having the device on the shelves has tempted three times as many customers into its 450 stores in the UK than in the same period a year earlier, according to a company spokesman.
The iPhone is only available in the UK in O2 and Apple stores and in Carphone Warehouse’s extensive chain. “The O2 figures will please investors in Carphone Warehouse, where the shares have come under pressure over recent weeks on concerns that iPhone sales have not matched the hype as a result of a slowdown on the UK high street in the wake of the credit crunch,” says the Belfast Telegraph. “Carphone reports results today but will not detail the number of iPhones it has sold due to a non-disclosure agreement with Apple.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
