The Mac Night Owl: ‘Is Apple finally learning how to listen to you?’
Posted by Dennis Sellers 
Oct 6, 2008 at 6:19am
On today’s commentary, Gene “Mac Night Owl” Steinberg asks “Is Apple finally learning how to listen to you?”
“On quite a number of occasions, Steve Jobs has said that Apple listens to its customers. In fact, he’s mentioned some examples when it comes to new product features and changes. Surely, when he made some unbelievably flippant remarks about last year’s major price cut to the iPhone, that it was the price early adopters pay for technology, he got an earful. It was such an earful, in fact, that Apple decided then and there to give a $100 credit to those most impacted by the price reduction.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Harvey Says:
It may be a coincidence, but the day before they offered the $100 credit, I called up Apple. In the conversation, I sympathized with the business need for cutting the price, but reminded the person I was talking to that Apple had just ticked off a million customers who serve as their sales and support staff and work for free. You have high margins, I said, and that means you could give us something that is very valuable to us, but doesn’t cost you very much at all. The person on the other end of the line got very excited. He said he was going into a meeting right after our phone call and that he’d bring it up--he said it several times.
So maybe Apple listens to its customers even better than you think!
Posted on October 06, 2008