The Mac Night Owl: ‘Apple’s first impression dilemma’
Posted by Dennis Sellers 
Sep 4, 2008 at 8:00am
On today’s commentary, Gene “Mac Night Owl” Steinberg looks at “Apple’s first impression dilemma.”
“All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side,” he says. “In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
