The H.264 Report: MPEG Industry Forum—the Video Ecosystem
Posted by Dennis Sellers 
Feb 15, 2005 at 12:07am
In recognition of Apple’s forthcoming Mac OS X’s (“Tiger”) commitment to MPEG-4 Part 10 with H.264/AVC, Macsimum News has created the H.264 Report. There’s an emerging H.264 ecosystem of industry players committed to this next generation open standard, and we feel what’s good for H.264/AVC is good for the Mac platform going forward and therefore will support those players in this new report.
But first some background. On April 17, 2004, The MPEG Industry Forum (MPEGIF) and Internet Streaming Media Alliance (ISMA) presented an informational session at NAB entitled The Video Ecosystem. The Internet Streaming Media Alliance (ISMA) panel, was moderated by David Benham, senior manager, new market and technologies development, Cisco Systems, ISMA. It included panelists David Frerichs, US general manager, Coding Technologies, David Singer, QuickTime ecosystem manager, Apple and Yuval Fisher, principal engineer, Envivio, Inc. ISMA is a non-profit comprised of sponsors, participants, and adopters that is open to anyone (though Microsoft has yet to participate).
Industry experts representing the most influential players in next generation video entertainment multimedia and standards-based streaming exchanged their views on trends and technologies that are changing the way digital multimedia is created, compressed and delivered.
The world of TV entertainment and PC streaming are finally converging and an ecosystem is emerging, with new video and audio codecs, new middleware and content protection methods and a completely new viewing experience. Service operators adopting these new video technologies shared their experiences in deploying these new services around the world. The Video Ecosystem was designed to offer: insider perspectives on the future of MPEG-4 AVC/H.264 video and other emerging MPEG technologies, the importance of IP distribution and how it will affect the ubiquity of video entertainment; potential business models and preferences for viewing and connecting content in the home, in the office or on the handheld device.
Key questions were considered, such as how IP is transforming the future and creating completely new viewing experiences for the consumer with new channel change characteristics, incremental screen services and the seamless integration of real-time broadcast content with time-shifted on-demand content.
Other sessions you might want to check out include “Higher ARPU … the Name of the Game” and “Video to the Handheld Device”
By the way, this year’s NAB 2005 will be held April 16-21 Las Vegas Convention Center. In one session, The Video Revolution is Here, panelists will discuss how the consumer will view video in the future, and the growing importance of IP distribution and the role and importance of the PC in how we consume entertainment programming. Also to be discussed is Microsoft’s “Longhorn” and Apple’s “Tiger” and their effects in shaping the future of video entertainment.. The Video Revolution is Here will see a discussion of what this means for CPE and how next generation equipment has to support multiple codecs, multiple rooms and multiple in home connection standards.
Tomorrow: part two.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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