The Digital Lifestyle goes green
Posted by Dave Merten 
Oct 5, 2008 at 2:54pm
The Digital Lifestyle, an online video network of Apple-related videos and shows, is announcing it is going green for all video production. The website and video production elements have changed, or will be changing, shortly to minimize environmental impact. All lighting for studio shoots will be lit by fluorescent lights, and studio power will be purchased through a wind power exchange plan.
Additionally, all production travel will be in a hybrid vehicles, with carbon offsets purchased for all mass transit transportation, and web hosting is done via carbon-neutral webhost.
“As Apple increases its efforts to be more environmentally responsible, I think it’s important for the broader Apple community to do the same,” said Ryan Ritchey, founder of The Digital Lifestyle. “If we’re going to take a critical look at Apple’s environmental efforts, we need to do the same,” Ritchey said.
Even the “news fishbowl” featured on the weekly live show, “TDL Live” will be printed on recycled scrap paper, and internal documents are shared electronically, and only printed if absolutely necessary.
“This is a series of small steps, and they’re the kind of steps anyone can take. All of these changes are in place now. We’re thrilled to expand our environmental responsibility, and we’ll continue to look for ways to decrease our environmental footprint,” said Ritchey.
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Dave Merten
Dave was one of the founding guides at ‘The Mining Company,’ now known as About.com, in February 1998. Dave was their ‘Focus on Mac Support’ guide. In 2004 he started ‘G5 Owners Support Group,’ and in 2005, renamed it ‘Mac Owners Support Group.’ In 2006, he started the ‘MacOSG Support Corner’ column here at Macsimum News.
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