Symantec exec deals with VAR-direct sales statement controversy
Posted by Dennis Sellers 
Jul 18, 2008 at 10:17am
Symantec channel chief Julie Parrish is trying to quish a controversy among its resellers, saying recent executive statements about increasing direct-sales efforts do not signal reduced commitment to VARs (value added resellers) and distributors, according to Channel Insider.
Responding to a “firestorm” of negative press and angry partners, Parrish, clarified what the company believes are a number of misconceptions that cropped up in the wake of statements Symantec CEO Enrique Salem recently made to Wall Street analysts, the article adds. Parrish spoke with Channel Insider about the comments by Salem and how they have been portrayed as channel-unfriendly. The controversy stems from statements Salem made about offering top customers the option to buy direct, cutting distributors out of some enterprise deals, and automating the renewal process of small and midsize business partners.
You can compare Parrish and Salem’s statements here.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
