Survey: iPhone has ‘outstanding’ customer satisfaction rating
Posted by Dennis Sellers 
Oct 18, 2007 at 11:07am
ChangeWave’s latest consumer cell phone survey—completed Oct. 2—focuses on key market share changes among the major manufacturers and service providers. A total of 3,654 Alliance members participated in the survey, which found the iPhone doing great.
The iPhone has been on the shelf just three months, but its impact is clearly being felt by the major phone manufacturers, according to ChangeWave. Apple’s cell phone market share among the respondents (two percent) has increased by one percentage point since our last survey in July— solid growth in line with previous expectations.
While Motorola (30 percent) still manages to maintain the top spot in terms of current market share, it has fallen one point since the July survey to its lowest level in more than a year. Samsung (15 percent) remains in second, unchanged from previously.
One of the most striking findings for Apple is the iPhone’s outstanding customer satisfaction rating. An impressive 82 percent of iPhone owners reported being “Very Satisfied” with their purchase, up five points since the previous ChangeWave survey in July and by far the highest rating of any manufacturer. The only other company with a rating above 50 percent is Research-in-Motion (RIM).
At the other end of the spectrum, Motorola was next to last among cellular manufacturers when it comes to customer satisfaction, with Sony/Ericsson at rock bottom.
When ChangeWave asked respondents about their planned future cell phone purchases, the iPhone marketplace transformation becomes fully apparent, according to the research firm. Once again, an astonishing 16 percent of respondents who plan to purchase a cell phone in the next six months say they’ll buy an iPhone, placing Apple at the top among all manufacturers. Moreover, while the number of European and Canadian respondents wasn’t large enough to draw final conclusions, the iPhone appears set for a stellar debut when it launches in the coming months in Europe and Canada.
Submissions are being taken for the “Macsimum Macworld San Francisco 2008 Coupon Book.” For details email Dennis at daseller@earthlink.net
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
lrd Says:
Luv 2 c apple sell 2 million iphones this qtr.
Posted on October 18, 2007