Survey: Apple products ‘better’ than Microsoft’s
Posted by Dennis Sellers 
Jan 6, 2005 at 12:20am
A majority of senior executives in the entertainment industry believe that Apple has better products currently on the market, but that “Microsoft is coming on strong,” according to a recent survey of variety, broadcasting and theatrical film personnel by the In-Stat research firm.
The survey of 1,806 respondents also found that:
° Respondents felt that the best products currently on the market ran two-to-one in favor of Apple.
° Both Apple and Microsoft represent potential competitive threats to the entertainment business.
° Senior executives in all these industries were more likely than others to see piracy as a threat, possibly due to their focus on bottom-line issues, and seeing the bigger picture of the business.
° Over half of respondents saw the video game business as either somewhat or very important to their business in coming years.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
