Survey: 91 percent of Japanese customers won’t buy an iPhone
Posted by Dennis Sellers 
Jun 18, 2008 at 1:52pm
According to a survey by the iSHARE research firm, 91 percent of Japanese mobile phone users don’t plan to buy an iPhone, according to Tech-On. The online survey targeted Internet users between the ages of 20-49, iSHARE asked questions about their intention to purchase an iPhone.
iSHARE received 402 responses so it’s statistically likely it’s far from representative of the whole of Japan’s population. The survey was conducted June 5-6 before pricing for an iPhone handset was announced.
iSHARE said it had also conducted an iPhone purchase intention survey in July 2007. At that time, 9.6 percent said “I’m willing to buy (replace) one,” while 62.2 percent said “I will consider buying one after examining the price or circumstances” if the iPhone is released from the carrier they are using.
Tech-On adds that “compared with these results, the intention to purchase an iPhone has greatly weakened and grown negative from a year ago, iSHARE explained.”
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fidndit Says:
The iPhone is not targeted at the entire mobile phone market but at the smartphone market. Is that 9% of the entire mobile phone market 25% of the smartphone market in Japan?
Either way 4+ million purchase over the next year or two from a single country is a very, very good start. If Apple sells 2 million iPhones a year in each major market it will more than make its projections.
Your headline and spin on this projection is rather telling. Not selling Apple short are you?
Posted on June 18, 2008
Rob Porter Says:
Who cares if it is a small amount in japan - china is where it is the most populous. If they get in china - forget about it. Besides they will sell more in the place that matters the most - right here in the good old USA!
“Our government may #### - but we don’t” ~ me
Posted on June 18, 2008
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Peter Says:
So 8.9% are planning on buying one, in one of the most densely populated cell phone markets in the world.. NTT DoCoMo has over 50 million subscribers alone. * 8.9% = 4.45 million iPhones.. even spread across 2 years is 1/2 million per quarter..
This headline is a very negative way of saying 4+ million Japanese planning on buying an iPhone.
Posted on June 18, 2008