Study: UK consumers view iPhone as too expensive
Posted by Dennis Sellers 
Nov 26, 2007 at 2:21pm
New research from GfK NOP shows that UK consumers perceive the iPhone as being too expensive.
The research, which polled 500 people across the UK, suggest that, despite the “Apple cult” fans, who were prepared to queue overnight to be the first to buy the iPhone, uptake in the wider public will be limited. Of those surveyed, 72 percent said that they would not buy one, due to the price.
Awareness of the Apple iPhone is strong, with 75 percent saying that they had heard of the brand, and over a quarter saying that, while they liked the look, they were put off by the price. However, only two percent were even considering adding it to their Christmas list, indicating that the package on offer has not hit the spot for UK consumers, according to GkK NOP.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
