Study: iPhone shakes up wireless world
Posted by Dennis Sellers 
Aug 21, 2008 at 10:56am
According to a new report from Research and Markets the iPhone and the gPhone are shaking up the wireless world. According to the research group, there has always been a communications gap between executives of phone companies, including wireless operators, and the executives of the Silicon Valley.
Increasingly, mobile telephone companies have hoped to offer more net-like applications and content but have simultaneously erected barriers that prevent them from fully embracing the Internet culture. Research and Markets says that two Silicon Valley companies are attempting to bridge (or bypass) this divide by changing the way handsets and their applications are designed and distributed.
In 2007, Apple and Google each announced efforts to reshape the wireless industry. Apple launched the iPhone in January 2007 and just recently updated the platform with the iPhone 3G. Google announced the Android in November 2007 along with marketing partners—the Open Handset Alliance. According to the Research and Markets study:
°Apple had ambitions with the iPhone to change the wireless industry. Now it looks like it will just sell a large number of very exciting phones.
° Google’s Android Project will kick-start location-aware advertising by enabling the benefits of mobile Linux—if it can create a good revenue sharing model for its wireless operator partners.
° Google will hedge its Android bet by working with others for location-aware searches, including Apple’s iPhone.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
