Study: consumers want mobile phones with better Internet capabilities
Posted by Dennis Sellers 
Oct 2, 2007 at 2:38pm
According to “Mobile Market View,” a new mobile consumer study conducted by The Kelsey Group with research partner ConStat, 44.7 percent of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision, reports Mobile Tech News. According to the survey, only 26 percent of mobile phone service subscribers currently opt for an Internet access plan.
“The combination of unlimited data plans and next-generation Internet- enabled mobile devices, like Apple’s iPhone, suggests mobile Web access will grow to become ubiquitous,” says Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. “Growing mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that we believe point to a breakthrough year ahead for mobile ad adoption.”
The Kelsey Group announced last month that it expects U.S. mobile search advertising revenues to grow from US$33.2 million in 2007 to US$1.4 billion in 2012, representing a compound annual growth rate of 112 percent.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
