Strategy Analytics: iTunes leads the way for mobile music stores
Posted by Dennis Sellers 
Jul 23, 2008 at 7:29am
The Strategy Analytics Wireless Media Lab has released “iTunes Sets the Standard for Mobile Music,” a study that evaluates the usability of leading mobile music stores in the UK and provides key findings for a superior mobile music download experience. Leading the pack: iTunes.
Participants in this Strategy Analytics study were able to access, search for, preview, download and play music in the fewest clicks using iTunes compared to Nokia Music Store and Vodafone Music Station. iTunes received the highest user satisfaction ratings.
“Users were impressed with the iTunes mobile music store,” says Paul Brown, senior user experience research analyst at Strategy Analytics. “They found it to be well-organized, visually appealing and easy to navigate”
Kevin Nolan, User Experience Research Director, adds: “Strategy Analytics has identified five key-findings for mobile music stores based upon end user evaluations of leading mobile music stores in the UK. These key discoveries relate to layout, search, preview, purchase and playback.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
