AdMob: iPhone the number one mobile device worldwide
Posted by Dennis Sellers 
Nov 19, 2008 at 11:48am
AdMob, a mobile advertising marketplace, says the iPhone is now the number one mobile device worldwide, displacing the Motorola RAZR. In a regional feature focus that highlighted traffic from Latin America and the Caribbean, the Apple device has more than doubled in the last year in the October 2008 “AdMob Mobile Metrics Report.”
The iPhone experienced strong traffic worldwide to become the top device, with 37 percent of requests coming from outside of the US, according to AdMob. The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, one out of every three on the market. Other highlights from the October 2008 report:
° 17 percent of iPhone requests came from Western Europe and eight percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
° In the US the iPhone is the number two device behind the Motorola RAZR and in the UK it is the number three device, behind the Nokia N95 and Sony Ericsson K800i.
° Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
° Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
° Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
° Sony Ericsson passed Motorola to become the number two handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the number five handset manufacturer worldwide.
° The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
