Report: Apple, Motorola, Sony Ericsson lose global handset marketshare in first quarter
Posted by Dennis Sellers 
Apr 25, 2008 at 9:53am
According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 14 percent year-over-year, to reach 282 million units in quarter one of 2008. However, Apple, Motorola and Sony Ericsson and Apple all lost market share.
The report says that Apple’s global handset shipments fell sharply, from 2.3 million units in Q4 2007 to 1.7 million in the quarter. Apple’s global market share declined for the first time, from 0.7 percent in Q4 2007 to 0.6 percent in Q1 2008.
“Motorola, Sony Ericsson and Apple suffered downturns,” Neil Mawston, Director at Strategy Analytics, said. “Motorola and Sony Ericsson lost marketshare to rivals with stronger handset portfolios, such as LG and Samsung, while Apple has been hit by stock-outs in North America and lackluster demand for its overpriced iPhone in Western Europe.”
Global handset shipments rose 14 percent annually, to 282 million units during Q1 2008, according to Bonny Joy, analyst at Strategy Analytics said. Emerging markets in Asia and Africa continue to surge and they are compensating for the sluggish demand in developed regions of North America and Western Europe.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Laura Says:
Good! LG makes a great handset—I’ve always thought Motorola was overrated… I pushed LG phones hard when I was in wireless sales… way more dependable and the call quality was always better. Not suprised about the iPhone and Western Europe… cell phone rates are through the roof there so they aren’t used like they are here and they hall have teeny phones!
Posted on April 25, 2008