Portable Reading launches platform for mobile marketing of books
Posted by Dennis Sellers 
Dec 19, 2007 at 2:27pm
Portable Reading, a provider of the iPhone books application TextOnPhone, has announced a platform for readers, authors, and publishers. The TextOnPhone social network connects authors with a new audience, while providing consumers with entertaining books and stories to read on their mobile device, the company says.
The service is available live. For authors and publishers, the audience of TextOnPhone provides a promotional platform for mobile marketing of print works that are available in stores or online. Authors in the PortableReading network can share short stories and book excerpts with readers and communicate directly within their social network.
TextOnPhone is the a book reading service for the iPhone and iPod touch. It offers a library of over 20,000 books in 37 languages along with short stories and book excerpts contributed by contemporary authors. Among the features of TextOnPhone is the ability to cache content for offline access, discussion boards attached to individual pages and passages, interactive author forums, and tools for aspiring authors to upload their writings for others to read. No installation of software is necessary since TextOnPhone operates as a web application within the mobile browser.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
