Panasonic announces Evolta battery

Posted by Dennis Sellers Sep 24, 2008 at 4:00pm

Panasonic has introduced the Evolta battery, which the company says is recognized by Guinness World Records as the world’s “longest lasting AA alkaline battery cell” in more devices. The recognition was the first of its kind for Guinness, which created a new category for batteries.

The Evolta AA Alkaline battery lasts longer in more devices than the company’s own previous-generation AA alkalines as well as those from other brands, according to the folks at Panasonic. The battery, which derives its name from “evolution” and “voltage” was specifically designed to work with a variety of electronics devices, ranging from low-middle-drain remote controls, portable radios and MP3 players to high-drain digital cameras and remote-control cars.

The new Evolta batteries will be available in stores in October. AA and AAA batteries will be offered in four-packs and eight-packs. The suggested retail prices are: AA or AAA four-pack, US$4.99; AA or AAA eight-pack, $8.99

To promote the battery, Panasonic is launching the Evolta Sweepstakes promotion. From Oct. 1, 2008, through March 31, 2009 consumers can enter for a chance to win a variety of Panasonic products with a total value of $25,000. The grand prize winner will receive a 42-inch Panasonic VIERA plasma HDTV and a Blu-ray Disc home theater system. Thirty other prizes will be awarded in all, including five Panasonic VIERA plasma HDTVs, 10 Blu-ray Disc players and 15 LUMIX digital still cameras. No purchase is necessary to participate in this sweepstakes.

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