Netflix plans streaming video service for Mac users
Posted by Dennis Sellers 
Jan 24, 2008 at 1:55pm
Netflix is planning to roll out a Web-based streaming video service some time in 2008—and it will support the Mac, according to a ZDNet report.
During a conference call on the company’s earnings, Netflix CEO Reed Hastings had this to say: “Today, Netflix is streamed to Windows PCs only. We’ve been very happy with the viewing of our content by our subscribers, particularly our younger subscribers. Web-based video viewing is becoming mainstream, as a wide range of content companies make their content easily accessible on the web. We hope in 2008 to be able to support web-based viewing on the Macintosh also. The hold-back has been a lack of a DRM solution on the Mac.”
Hastings noted that Apple’s recently announced iTunes Movie Rentals are similar to cable video on demand. Other internet video services have similar economics. The difference for Netflix is the DVD rentals as a service approach, he added.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
