MWSF: Movie rentals comes to the iTunes Store
Posted by Dennis Sellers 
Jan 15, 2008 at 10:42am
Apple CEO Steve Jobs, during his Macworld Conference & Expo keynote, announced iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema.
Users can rent movies for as low as US$2.99 and watch them on their Macs or PCs, all current generation iPods, iPhones and Apple TVs. iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using the Apple TV, Jobs said. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases. High definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99.
“iTunes Movie Rentals instantly brings great movies from all the major studios directly to your iPod, iPhone, TV or computer—without having to drive to the video store or wait for DVDs to arrive in the mail,” Jobs said. “Movie lovers can now discover and enjoy movies as simply and easily as music lovers discover and enjoy music today on iTunes.”
Once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 24 hours to finish it—or watch it multiple times.
The all new Apple TV software delivers an entirely new user experience centered around iTunes Movie Rentals, allowing movie fans to rent and watch movies right from their widescreen TV, with no computer required, Jobs said.
“Apple has created an incredibly easy and innovative way to rent and enjoy movies,” said Jim Gianopulos, chairman and chief executive officer of Fox Filmed Entertainment. “Millions of movie lovers will be able to watch wonderful movies from Fox and the other major studios whenever and wherever they want, be it on their computer, TV, iPod or iPhone.””
Movie rentals from the iTunes Store for Mac or Windows require iTunes 7.6, available as a free download immediately. iTunes Movie Rentals require a valid credit card with a billing address in the country of purchase.
The “Macsimum MWSF 2007 Coupon Book” is available for download. You can find it here and print it as a PDF. It has discounts, special offers and promotions in conjunction with the upcoming Macworld Conference & Expo in San Francisco.
Want to know what’s going on at this week’s Macworld Conference & Expo? Check out Hess Events List.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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