MWSF: HP expands pro photo printer offerings
Posted by Dennis Sellers 
Jan 16, 2008 at 1:35pm
HP unveiled at this week’s Macworld Conference & Expo the HP Photosmart Pro B8850 Photo Printer, which is designed to enable photographers to create and publish professional-quality portraits, landscapes, marketing collateral and other image-rich materials.
The HP Photosmart Pro B8850 Photo Printer contains several color management advancements that simplify the printing experience, says Kevin Connor, senior director of product management, Professional Digital Imaging, Adobe. The printer is integrated with Adobe Photoshop CS3, enabling users to print directly from their preferred workflow. The choice is then automatically synchronized with the color management setting, eliminating issues associated with “double color management.” This technology also is available in a free software download for the HP Photosmart Pro B9180 Photo Printer.
The HP Photosmart Pro B8850 Photo Printer offers truly neutral black-and-white printing with individual HP Vivera pigment inks—including photo black, matte black and light gray—eliminating the need to swap out cartridges to print in matte or gloss, Connor says.
HP’s Vivera pigment inks are formulated with exclusive pigment dispersion Electrosteric Encapsulation Technology, offering an extensive palette of life-like colors, deep rich blacks and true neutral grays for fast-drying, color-stable, water-resistant photos with fade resistance for more than 200 years, he adds.
The HP Photosmart Pro B8850 Photo Printer supports an assortment of media, including HP Advanced Photo Paper, and digital fine art media up to 0.7-mm thick, including canvas and fiber-gloss, for professional, color-accurate prints. The media portfolio includes HP Hahnemühle Smooth Fine Art Paper, HP Hahnemühle Watercolor Paper, HP Aquarella Art Paper, HP Artist Matte Canvas and HP Professional Satin Photo Paper for prints up to 13×19 inches in as fast as 90 seconds.
The HP Photosmart Pro B8850 Photo Printer is Mac OS X 10.5 (“Leopard”) compatible out of the box. In addition, the HP Photosmart Pro B8850 Photo Printer is compatible with Mac OS X v10.3.9 or higher. It’s expected to be available for purchase in North
America in April for US$549.
The “Macsimum MWSF 2007 Coupon Book” is available for download. You can find it here and print it as a PDF. It has discounts, special offers and promotions in conjunction with the upcoming Macworld Conference & Expo in San Francisco.
Want to know what’s going on at this week’s Macworld Conference & Expo? Check out Hess Events List.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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