Microsoft to invest years, hundreds of millions in Zune project
Posted by Dennis Sellers 
Jul 29, 2006 at 8:57am
Microsoft told financial analysts earlier during the week that it would take up to six years and “hundreds of millions” of dollars for the Zune media player strategy to become a success. Zune is the somewhat bizarre brand name of the music and entertainment player and accompanying software that Microsoft has in the works.
“This is not a six-month initiative, where somehow in six months we will have captured the marketplace,” Robbie Bach, Microsoft entertainment & devices division president, said. “This will be a four-, five-, six-year investment horizon.
Bach admitted it would take hundreds of millions of U.S. dollars to catch up with the iPod/iTunes combo, according to the EE Times. But Microsoft believes that it has everything for success and isn’t aiming to simply recreate the iPod experience, he added
“We’re not just doing Zune to copy what others have,” Bach said. “We think there are real advantages to what Microsoft has to offer here.”
And if anyone’s got the deep pockets to push and push and push such an initiative, it’s Microsoft.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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