Microsoft acknowledges Apple threat
Posted by Dennis Sellers 
Jul 24, 2008 at 7:50am
In a note to employees, Microsoft CEO Steve Ballmer acknowledged the threat that Apple poses—and vowed to get the company back to basics (that would be Windows, by the way).
In part, the memo read: “Apple : In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. We’ll do the same with phones–providing choice as we work to create great end-to-end experiences.”
Kara Swisher at All Things Digital had this to say about the memo: “While Ballmer is entirely right about the sales figures, he is leaving out perhaps the more important fact that Apple—using its iPod and now iPhone juggernaut—has captured the consumer imagination and owns the tech zeitgeist, which is all about a deeply integrated and entirely Web-focused computing experience.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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