Magazine giants joining together to promote digital publications

Posted by Dennis Sellers Nov 24, 2009 at 1:18pm

Some of the magazine industry’s biggest names are on the verge of forming a new company that would make up one of the biggest alliances among rival publishers ever formed in print media with the goal of developing and promoting digital versions of their publications, reports The New York Observer.

Among those expected to participate are Time Inc., Condé Nast and Hearst, companies that together publish more than 50 magazines, including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine.

The company will prepare magazines that can work across multiple digital platforms, whether the iPhone, the BlackBerry “or countless other digital devices” (including, perhaps, the rumored iPad/iTablet). The company won’t develop an e-book, but create something that people familiar with the plans compare to iTunes—a store where you can buy new and distinct iterations of The New Yorker or Time, the New York Observer adds.

(The graphic above—a mock-up, not a real photo, is courtesy of PC World.)

Advanced Search

Article Information

Comment on this Article Print this Article Email this Article Digg This

Contributor

Recent Articles