‘Macsimum Recommended Reading’ for July 2
Posted by Dennis Sellers 
Jul 2, 2009 at 11:40am
“Sim-free iPhone 3GS arrives on Play.com: Gadget lovers looking to legally get their hands on an Apple iPhone 3GS but not wanting to commit themselves to O2 have been given a lifeline by online retail giant Play.com – though if you thought Apple’s prices were steep, you haven’t seen anything yet.”—Casual Gaming
“Lost phone reveals scary truth about mobile Web charges: I knew that mobile data charges – for those without an unlimited usage plan – could add up fast. But this is crazy.”—ZDNet
“Apple MacBook Sales Yo-Yo With the Economy/Whether they are up or down, MacBook sales have one thing in common: they go in a big way.”—Internet News
“Is It Safe? Apple Hype Masks Overvaluation: Suggesting that Apple will become a better company now that Jobs has entered the building is irrational. Large companies are more like ocean liners than sports cars: Changes are slow and arduous. Strategic choices that have affected Apple’s recent run were made most likely by Jobs and his team months, quarters or even years ago.”—The Street
“Jailbroken iPhones leave users more vulnerable: Jailbreaking a handset may remove up to 80 percent of its security protections”—IDG News Service
“Microsoft Sick Over Barf Ad: Microsoft apparently didn’t expect quite so much blow back from its Internet Explorer 8 ad showing a woman vomiting after seeing her husband’s Web browser history, so the company pulled the commercial. Prior to Microsoft’s clean up act, the ad was part of a series with actor Dean Cain touting IE8’s features.”—The Mac Observer
“Secret to App Store Success: $1,875 per day: The folks at AdWhirl recently calculated (PDF) what it costs to get your app into Apple’s Top 100 rankings: $1,875 a day. They determined this by looking at so-called untargeted marketing, click-through rates on ads, and actual app sales. Since AdWhirl sells targeted ads, I wondered if their findings were accurate or merely a sales pitch of their own. Does popularity have a simple price tag?”—The Apple Blog
“Leaked AT&T memo: Apple iPhone 3GS generated ‘best ever sales day”—MacDailyNews
“NY thieves want iPhones, victims fight back: Thieves are increasingly going after iPhones and other smartphones but victims now can fight back with technology.”—Reuters
“Jonathan Ive: Apple is not driven by money: Apple’s head of industrial design sat down for a Q&A at the college, but true to his private persona and the secretive nature of his job, Ive avoided specifics and talked instead of the culture that allows him to design and Apple to produce groundbreaking products.”—MacUser UK
“Apple Bans Another iPhone App For Nudity: BeautyMeter showed a nude picture of a 15-year-old girl. It’s the second explicit app Apple has removed from the App Store in the last week.” —InformationWeek
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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