‘Macsimum Recommended Reading’ for Dec. 9
Posted by Dennis Sellers 
Dec 9, 2008 at 2:08pm
“Psystar Moves to Amend Counterclaims Against Apple: Unauthorized Mac clone maker Psystar has filed a motion for permission to amend its counterclaims against Apple Inc in its battle to defend itself against claims that it is violating copyright and Digital Millennium Copyright Act restrictions.”—MacObserver
“The iPhone’s Red-Hot Branding Iron: Companies of all stripes—from car makers to e-commerce retailers to video game publishers—are using iPhone apps as their latest branding platform. Their strategy: Hire someone to cook up an app that does something interesting, tie in some sort of advertising or marketing message relating to your brand, and send it off to the iTunes App Store for distribution.”—St. Paul Pioneer Press
“Apple to begin work on first retail store in France: Apple will soon be free to move into a high-profile space in Paris that’s expected to become home to the company’s first retail store in France”—AppleInsider
“Google Tweaks AdWords For Android G1, iPhone: The search giant is letting advertisers feature optimized image and text ads for any phone with a full HTML browser.”—InformationWeek
“Inquirer confirms Apple Macbook Pros have Nvidia bad bump material: Macbooks came out a few weeks ago, Nvidia stated that the chips they provided to Apple did not contain the proverbial ‘bad bumps’. Unfortunately for them, an investigation lead by The Inquirer proves that not to be the case.”—Inquirer
“Apple: Trading on the Cheap: At Valuecruncher we have looked at Apple (AAPL) twice over the last six-months. In June, with the $AAPL share price at US$186.10, we produced a valuation of US$146.70. Then in September with the $AAPL share price at US$131.05 we had a valuation of US$163.98.”—Seeking Alpha
“More ‘niche’ netbooks sold in 3Q2008 than iPhones: You’d think that comparing netbooks to Apple iPhone isn’t fair. After all, netbooks are phones and the iPhone isn’t a notebook right? I think this is worth a comparison however, mainly because Apple continues to see netbooks as a “niche” product market and also due to some thoughts that the iPhone can replace a portable computer.”—jkontherun
“Apple’s iPhone Advertising Opportunity: In a Web world in which so many companies peg their futures on advertising revenue, Apple has always showed incredible discipline in not degrading its products by selling space on iTunes or on the desktops of Macs, iPods or iPhones to the highest bidders. Nor do I expect it to. The company makes great margins as it is, and understands that the main reason is that it provides a user experience that its customers love. And most of us don’t love ads.”—Business Week
“Apple removes GPS functionality from Egyptian iPhones: While those of you rockin’ the 3G iPhone (I’m still rolling with my original 4GB non-3G iPhone) have been able to enjoy GPS and all that snazzyness, you are probably out of luck when it comes to finding your way in Egypt.“—Macworld
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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