‘Macsimum Recommended Reading’ for Aug. 19
Posted by Dennis Sellers 
Aug 19, 2008 at 4:09pm
Inside MobileMe: Web 3 and Web Client-Server apps: MobileMe isn’t just for iPhone users. It also expands upon the simple web apps delivered as part of .Mac using a cohesive Mac OS X inspired interface that behaves more like a desktop app than a web page, providing easy access to data from anywhere you have Internet access. Here’s a look at how web apps have developed, how Apple’s new online apps work, and the future potential of MobileMe’s tightly integrated mobile, web, and desktop apps.”—Roughly Drafted Magazine
“Why Apple is rotten to the core, an open letter to Apple’s Management: I would like to say that I really wanted to have a good experience with buying an Apple product and have given you at least three different opportunities to give me a good experience.”—40oz Geeks
“Rich Internet Apps the Microsoft Way: Evaluating Silverlight 2, Visual Studio 2008 and Expression Studio 2, it’s no surprise that Microsoft shines in programming and comes up short on creative tools. As the wave of RIA and Web 2.0 rides on, the choice between the Adobe and Microsoft camps might be one of the bigger bets an enterprise IT shop can make.”—Intelligent Enterprise
“Apple: Great Company with Lofty Valuation – Due for Pullback: Apple (AAPL) seems to do no wrong. The shares have vaulted nearly 50% since their March lows and the 3G iPhone is the current rage. The hype is at unprecedented levels, resulting in an analyst love-fest that is in full swing. Is another classic case of ‘pump and dump’ developing?”—Seeking Alpha
”Why Apple’s Bubble is Already Starting to Burst: And Why You Should Think Twice Before Buying an Apple Product: With Apple’s iPhone 3G success it may seem odd to suggest that Apple’s bubble is already starting to burst. But it is. When I was growing up Apple used to be the brand of geeks and maybe even superiority. Now the apple brand stands for coolness too.”—Associated Content
“AT&T considering behavioral advertising options: AT&T has not yet deployed a system for targeted, behavior-based online ads, but is considering its options regarding the technology, according to a letter [PDF] the provider sent to congressional leaders.”—App Scout
“Apple Is Flailing Badly At The Edges” [“MobileMe Has Screwed Up My Work Ecosystem”]—TechCrunch
“Comparing Apple’s MobileMe Contrition with Google and Netflix” [“Apple isn’t denying problems or pretending the entire situation will just blow over, and that’s good. But at least to my ears, the blog and email communications from Google and Netflix sound significantly more contrite – these people really are sorry for having inconvenienced me. I also find myself feeling more kindly towards the messages from real people – the postings on the Netflix blog in particular give a sense of just how hard Netflix’s people were working to resolve the problem and how terrible they felt about the outage. Apple’s anonymous and pseudonymous messages don’t carry nearly the same weight.”]—TidBits
“Well, This Is Pretty Funny … My God, the irony–it BURNS. The American Customer Satisfaction Index (ACSI) on Tuesday gave Apple its highest-ever score, awarding the company a record 85 points in its 2008 survey of consumer sentiment. This, as customer satisfaction with Apple’s iPhone 3G and MobileMe service presumably plummets thanks to some much-publicized outages and failures.”—Daily Digital
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
