Macs at highest point ever on consumer ‘intent to purchase’ index
Posted by Dennis Sellers 
Dec 22, 2006 at 2:38pm
Consumer personal computer purchase intent is at the highest level since July, according to a monthly index tracked by Investor’s Business Daily, and one of the big beneficiaries in the next six month will be Apple.
As reported by InformationWeek, the IBD/TIPP Home Computer Purchase Outlook index, which uses a 0-100 scoring system to measure buyer intent, jumped 17 percent to 23 in December from November. Only July’s 23.4 had a higher mark in the last three years, Investor’s Business Daily said.
An associated random telephone poll of over 1,000 Americans said that 27 percent were planning to buy a new home computer in the next six months. That was up from November’s 22 percent. Although Dell (at 43 percent) and Hewlett-Packard (13 percent) were voted the top-two brands among likely buyers in December, Apple’s 12 percent was the highest since IBD began tracking it in mid-2003, notes InformationWeek. On notebooks only, Apple tied HP at 15 percent; Dell remained the top draw there as well, accounting for 47 percent of the votes.
Leave a comment ⇒
Please post the article topic & comment in our forums. No registration required.
Article Information
Comment on this Article Print this Article Email this Article Digg This
Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
