Macs account for almost 48% of retail computer revenue In October
Posted by Dennis Sellers 
Nov 26, 2009 at 10:59am
Mac US retail desktop computer revenue share for October was 47.71%, up from 33.44% a year earlier, according to the NPD Group (as reported by BetaNews’ Joe Wilcox).
Stephen Baker, NPD’s vice president of industry analysis, told Wilcox that he attributes some of Apple’s October gains to the release of fast, new iMacs during the same month that Windows PC sales declined ahead of Windows 7’s Oct. 22nd launch. Also, the ASP (average selling price) is helping Apple.
“One factor helping Apple is average selling price,” writes Wilcox. “The Mac maker has largely chosen not to compete with Windows PC manufacturers below $1,000. While price wars continue at the low end among Windows PC manufacturers, Apple’s entry-level iMac starts at $1,199. True, Apple offers the Mac mini for $599 or $799, but the ASP is considerably higher than comparably priced Windows PCs. Low-cost Windows PCs typically come with monitor, keyboard and mouse, which are all extra-cost items for Mac mini unless the buyer uses existing gear.”
Go here to read the complete report.
Leave a comment ⇒
Please post the article topic & comment in our forums. No registration required.
Article Information
Comment on this Article Print this Article Email this Article Digg This
Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Recent Articles
