Macs account for 37.7% of Apple’s revenue (iPods, 22.1%, iPhones, 18.5%)
Posted by Dennis Sellers 
Oct 28, 2009 at 10:38am
The Mac and iPod still bring in the biggest part of Apple’s total sales revenue—37.7% and 22.1%, respectively—but their shares of the pie are shrinking, reports Fortune.
The iPhone, as you might expect, is carving out a larger slice of Apple’s financial pie, thanks to unit sales that grew 68% and revenue (swelled by deferred revenue dating back to 2007) that grew 266%. The iPhone now accounts for 18.5% of Apple’s sales, just behind the iPod, notes Fortune. Other music related products and services also continues to grow at a steady pace and now represents about 11% of Apple’s net sales.
Now this doesn’t mean that Mac sales are down. Far from it. In its fourth fiscal quarter, Apple sold 3.05 million Macs, a record number and one that beats the previous record by over 440,000 units. Quarterly Mac sales grew 17% year-over-year.
However, iPod sales are being cannibalized by the iPhone. The company sold 10.2 million iPods during its latest fiscal quarter, representing an 8% unit decline from the year-ago quarter. Apple sold 7.4 million iPhones in the quarter, representing 7% unit growth over the year-ago quarter.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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