Let’s hope the iTunes Digital Copy becomes the norm

Posted by Dennis Sellers Dec 4, 2008 at 3:00am

Here’s a trend that I really like: the iTunes Digital Copy. Select movies on DVD now include an iTunes Digital Copy so you can import an iTunes-compatible version of the movie to your Mac or PC, then watch it on your computer, iPhone, iPod or Apple TV.

I recently bought a DVD of the The X-Files: I Want to Believe, the box office bomb of a few months back. It had an iTunes Digital Copy of the movie on it. Although I frequently use Drive-In, a Mac app I love, to (legally) copy films to my hard drive for viewing on my desktop or laptop Mac, an iTunes Digital Copy makes it even simpler—plus it allows the viewing of movies on more devices than Drive-In does.

To add your movie to your iTunes library, insert the disc in your Mac or PC. Double-click the appropriate icon (you can’t miss it) to transfer the movie to iTunes. iTunes will guide you the rest of the way. You will have to use the iTunes redemption code for your movie that’s included with your DVD. Enter your code and click Redeem.

I didn’t enjoy having to pay an extra five bucks for the DVD with the iTunes Digital Copy ($24.99 as compared to the $19.99 Digital Copy-less version at Best Buy). Let’s hope that soon it’s standard procedure to include a digital copy of a film on a DVD—and at no extra charge.

(BTW, regarding the movie, X-Files: I Want to Believe, I only bought it to keep my X-Files collection complete. It’s like a sub-par episode of the classic TV series—though at least it’s not as lunkheadedly lame as the series’ finale.)

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