Jon Peddie Research: graphics take a hit in ‘09, but will come ‘blazing back’ in 2010
Posted by Dennis Sellers 
Jul 17, 2009 at 11:00pm
Jon Peddie Research (JPR), a research and consulting firm for graphics and multimedia, has announced estimated global graphics chip shipments for 2009 will see the worst ever year-over-year drop in shipments.
The decrease in shipments for 2009 will be even worse than the 2000-2001 recession. However, 2010 promises an amazing comeback.
Graphics chip shipments are a leading market indicator—the graphics chips go to the ODMs (original design manufacturers) and OEMs (original equipment manufacturers), which then build and ship computers Taking together our data, interviews with suppliers, and world economic forecast models, JPR believes the worst is over and that quarter three will show recovery leading all the way through 2010, subject to seasonal adjustments.
Portable devices such as notebooks, laptops, and netbooks will be the strong, but they won’toverwhelm desktops which are still the preferred choice of platform for the power users and professionals. Architectural changes like Intel’s Nehalem and new product introductions from AMD, ATI, Intel, and Nvidia are going to be disruptive to the status quo and traditional market share of the suppliers, according to JDR.
The continued expansion and development of heterogeneous computing and GPU compute will stimulate growth in 2010 enabled by Apple’s and Microsoft’s new operating systems. New programming capabilities using OpenCL, DirectX 11, and Nvidia’s CUDA architecture will remove barriers to the exploitation of the GPU as a serious, economical, and powerful co-processor in all level of personal computers. The net result is a new PC environment starting in Q3, and this new environment will have a beneficial impact on computing in 2010 onward, according to JPR.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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