i.TV launches movie, TV guide for iPhone, iPod touch
Posted by Dennis Sellers 
Oct 7, 2008 at 12:30pm
i.TV has launched a movie and TV guide service for the iPhone and iPod touch. It makes it easy to discover television and movie programming options, share entertainment information with friends, and access media anywhere you can take one of the devices, says Brad Pelo, i.TV’s founder and CEO.
“When Apple announced that it would allow third parties to develop applications for the iPhone and iPod touch, we saw an opportunity to leverage the powerful capabilities of Apple’s devices to create a new kind of media discovery utility,” he says. “In order to make such a tool viable, we forged a strategic partnership with TV Guide because we knew they could provide our users with the best and most comprehensive media guidance information. We are confident those who use i.TV will be pleased with the result.”
i.TV presents users with relevant and up-to-date TV and movie listings based on their current location and other customizable profile settings. The service provides background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews.
i.TV also gives users advanced sort options for organizing television listings according to categories such as channel, show, and genre. Additionally, customers can use built-in filtering capabilities to exclude information from their listings, such as adult content. i.TV includes a number of community-focused features that enable users to discover programming and socialize around entertainment. Customers can also use i.TV to recommend shows through an email alert to friends.
The application allows users to give shows star ratings, write their own reviews, and respond to reviews written by other members of the i.TV community. i.TV also has the capability to deliver entertainment directly to the end user. Using the iPhone or iPod touch, i.TV’s customers have access to a large selection of movie trailers and television previews that can be streamed directly to their device.
i.TV is a free download for the iPhone and iPod touch at the Apple App Store.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Jesse Stay Says:
Thank you for the great post, Dennis! If any of your readers have feedback or suggestions, be sure to send us an e-mail at , or add feature requests on our UserVoice page: http://itv.uservoice.com
Posted on October 07, 2008