iTunes sales waaay down, iTunes sales waaay up
Posted by Dennis Sellers 
Dec 14, 2006 at 3:19pm
Someone once told me that “99 percent of all statistics are made up.” And, of course, numbers can be used to prove anything. So first we have the much-ballyhooed Forrester Research report that says music sales at the iTunes Store are down (though the research says its study has been misinterpreted). Now a report from ComScore Networks said they rose 84 percent in the first nine months of 2006 from a year earlier.
The number of transactions rose 67 percent and dollars spent per transaction increased 10 percent, ComScore said in a statement. According to a Bloomberg report, Gian Fulgoni, chairman of ComScore, said the company was prompted to release the data following the Forrester report.
ComScore’s report compared the first three quarters of 2006 to the same period a year earlier, while Forrester analyzed data between January and June of this year. Meanwhile, Bloomberg notes that Gene Munster, an analyst at Piper Jaffray, found a 78 percent increase in songs sold per week in the first nine months when compared with the year-earlier period, according to a note to clients.
Skeptical Says:
the Forrester report is based on the activities of 181 ipod owners. They then extrapolated it to the tens of millions of ipod owners. No surprise that they are way off the mark: a standard case of arbage in-garbage out. The shame is on the journalists who did not fact check before buying into the nonsense.
Posted on December 14, 2006
Rainy Day Says:
There are no journalists anymore. They went extinct some time ago.
Posted on December 16, 2006
Article Information
Comment on this Article Print this Article Email this Article Digg This
Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
art Says:
I know how to increase sales. decrease price.. .that would be nice. ;)
Posted on December 14, 2006