iTunes passes Realplayer in unique users
Posted by Dennis Sellers 
Jan 31, 2008 at 5:54am
iTunes passed Realplayer in unique users near mid-2007, according to new info from WebSiteOptimization.com. The higher growth rate of iTunes propelled it past RealPlayer for the first time in April of 2007, says the web performance and Internet marketing firm.
Among the four major streaming media players, only iTunes had a positive growth rate over the past year. Among active Internet users in the US, broadband increased to 86.8 percent in December 2007.
WebSiteOptimization.com adds that the iTunes player passed RealPlayer in unique users in 2007. iTunes is the only player to show a positive growth rate over the past year, growing by 26.8 percent from December 2006 to December 2007. QuickTime usage fell 8.6 percent, RealPlayer fell 17.5 percent, and Windows Media Player was essentially flat over the past year. Both QuickTime and RealPlayer were essentially flat, while Windows Media Player grew slightly. Only iTunes showed a significant positive growth rate.
You can read more and check out some graphs here.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
