iPod touch, MacBook Air do well in Most Memorable New Product Launch survey

Posted by Dennis Sellers Nov 19, 2008 at 2:00am

For the second year in a row, technology products featured prominently on the Most Memorable New Product Launch survey (MMNPL), conducted by Schneider Associates, Mintel International and IRI. The Wii Fit and iPod touch were numbers one and two, respectively, and MacBook Air and Rock Band were represented in the top 10 memorable launches.

The Most Memorable New Product Launch Survey was conducted online among 1,000 respondents aged 18 and over during September 2008. Given a list of 50 new product launches from 2008, people most commonly remembered the following:

° Nintendo Wii Fit (recalled by 22 percent of respondents)

° iPod Touch (16 percent)

° Bud Light Lime (15 percent)

° McDonald’s Southern Style Chicken Biscuit & Sandwich (14 percent)

° Kraft Mac & Cheese Crackers (13 percent)

° KY Yours + Mine Couples Lubricant (12 percent)

° Gatorade G2, Yoplait Fiber One (11 percent, two-way tie)

° MacBook Air, Rock Band, Burger King Apple Fries, Neosporin Neo To Go!, Kraft Bagel-fuls (eight percent, five-way tie)

When asked about new products from 2008, 69 percent of survey respondents could not remember a single new product launched during the year. Even the most memorable new product of 2008—the Wii Fit—was recalled by only 22 percent of respondents in aided recall (For aided recall, Mintel gave survey participants a list of 50 new grocery, personal and beauty care, technology and toy products from 2008). Rising food and gas prices, fear of economic recession and attention-grabbing political campaigns are all to blame, say the folks at Mintel International, a supplier of consumer, product and media intelligence.

“Macsimum News” is a proud supporter of Planet Gumbo, which feeds the hungry. We urge you to help them in their efforts.

Advanced Search

Article Information

Comment on this Article Print this Article Email this Article Digg This

Contributor

Recent Articles