iPhone tops 2007 list for ‘Most Memorable New Products’

Posted by Dennis Sellers Dec 18, 2007 at 6:34am

Products featuring new technologies dazzled mainstream consumers in 2007 with the Apple iPhone topping the list of the “Sixth Annual Most Memorable New Product Launch Survey,” as sponsored by Schneider Associates. The survey identifies which product launches are most memorable to consumers each year.

Now in its sixth year, the survey was based on feedback from 1,024 respondents aged 18 or older and was conducted online in the United States during November by comScore. Thirty seven percent of consumers named the iPhone the most memorable new product launch, while two other high-tech products—Windows Vista at No. 2 and the Motorola Razr2 at No. 9—made the Top 10. Additionally, the iPod® video nano came in at No. 11.

Nabisco had a great year with its Oreo brand as Domino’s Oreo Dessert Pizza finished at No. 4 and Oreo Cakesters came in at No. 6. Three “health-on-the-go” products made the Top 10: alli Weight Loss Capsules at No. 5, Diet Coke Plus at No. 7 and Subway Fresh Fit Meals at No. 8.

Recall of new products remained low this year as 77 percent of respondents failed to name a single product in the Top 50 new products launched in 2007, including the iPhone. This is just a slight change from the five-year all-time high of 81 percent who couldn’t recall a product on the Top 50 list in 2006.

“It has become increasingly difficult to launch new products and services that really capture consumers’ attention,” says Joan Schneider, president of Schneider Associates, a Boston-based marketing communications firm. “Even with the stunning success of the iPhone, recall is still remarkably low.”

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