iPhone speed trap app goes free with launch of location-based ad engine
Posted by Dennis Sellers 
Jul 2, 2009 at 11:00pm
Njection LLC has announced that Njection Mobile, a worldwide speed trap notification system for the iPhone 3G, has been updated to version 1.1.3. And the software is being offered for free before the 4th of July weekend.
Njection has released an ad engine that specifically uses NMobile’s localization features for displaying area store discounts and coupons for its users to take advantage of. This will assist more traditional “Brick and Mortar” companies to compete for customers, according to the folks at Njection. Nejection Mobile was built for drivers so they can be notified to the location of speed traps, red light cameras, and speed detection devices.
Designed specifically to take advantage of the 3G’s abilities and interface users can be alerted to coupons and discounts in their vicinity. This will give the option to consumers to rate and choose between buying online or from a local “brick and mortar” store that may have a lower price.
Stores are now able to create a coupon and upload the locations of their stores. Bar codes can be used to scan their iPhone coupons to take advantage of offers from companies. Stores that would like to sign up and participate can do so for free.
Signing up will allow companies to upload store locations and have them geocoded for use with Njection Mobile. Companies and business with coupon offering can be attached to any participating store and store locations for a fee. The Njection Mobile iPhone update that will include the ad engine will be available July 20.
With Njectioin Mobile, drivers may be alerted audibly to approaching speed traps based on several different criteria. The application uses Active Intelligence Selection System to alert users to the most relevant speed trap, based on speed, direction of travel, and current time. Users can submit and verify speed traps directly from the iPhone as well.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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