iPhone set-up time on Friday? Apple exec says about 15 minutes
Posted by Dennis Sellers 
Jul 9, 2008 at 8:22am
Apple will start selling its new iPhone at 8 a.m. nationwide on July 11 and plans to activate U.S. customer accounts with AT&T within 15 minutes, Ron Johnson (pictured), Apple’s retail chief, told Bloomberg. Apple’s more than 185 retail stores in the U.S. each aim to handle about 100 customers an hour, he said.
“You’ve got pent-up demand because we haven’t had phones for a while,’’ Johnson added. “Our goal is to always have enough supply for every customer.’’
Apple stores will handle about 30 customers at a time, he told Bloomberg. While the company will make sure the activation process is quick, customers won’t be rushed, he said.
“We’ll spend as long as it takes with our customers to make sure they’re happy with the phone,’’ Johnson added.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
