iPhone, MIMIEO social networking platform to help rate Super Bowl ads
Posted by Dennis Sellers 
Jan 31, 2008 at 9:55am
Using a new social networking platform called MIMIEO, graduate students at Northwestern University will poll thousands of fans on the 2008 Super Bowl ads. During each quarter of the game broadcast on Fox on February 3rd, the student’s website will gather feedback from fans on how much they liked the ads, and whether the commercials will influence future purchasing decisions.
The new technology will allow users to submit feedback from multiple sources simultaneously to include: Facebook (using the PickMe application), the iPhone, Internet enabled mobile devices, as well as the VoteSuperBowlAds web site. DFacebook users will connect to the polling service using the PickMe application launched earlier in 2008. All other users will submit feedback using the video enabled web site.
Participants will be asked to rate how well they liked each ad (from happy to upset), as well as how likely they are to purchase the advertisers products or services in the future. Following the game, a panel of Northwestern University graduate students will analyze the results, as well as publish a detailed report on the winners and losers of the game.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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