iPhone has 69 percent of US smartphone traffic
Posted by Dennis Sellers 
Jun 25, 2009 at 12:10pm
The iPhone’s share of the US smartphone traffic has hit 69 percent, according to AdMob, the world’s largest mobile advertising marketplace. That’s a 10 point increase in one month.
Here’s Fortune’s take on the growth: “This is just one company’s view of the mobile Web—albeit the view of world’s largest supplier of mobile ads, serving 6.3 billion banner and text ads per month. And it’s only a snapshot of the smartphones on the U.S. portion of the AdMob network—although 47.6 percent of AdMob’s traffic comes from the U.S. and 37.3 percent of that comes from smartphones.
Still, what it suggests is that Apple’s domination of the smartphone market—the only part of the cellphone market that has continued to grow in the face of the recession, according to Gartner Research—is accelerating.”
What’s more, less than a week after its release, 75 percent of all iPhone owners had already updated to the latest 3.0 version of the operating system. These figures come from Tapbots, maker of iPhone software, reports Wired. However, iPod touch users aren’t upgrading as quickly. Perhaps deterred by the US$10 price that iPhone OS 3.0 costs them, only 22 percent have upgraded.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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