Identity of ‘Fake Steve Jobs’ revealed
Posted by Dennis Sellers 
Aug 5, 2007 at 5:34pm
Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, is “Fake Steve,” reports The New York Times.
Fake Steve” has a “Secret Diary of Steve Jobs” blog in which he offers bizarre takes on Apple, Silicon Valley or technology in general. The blog is so popular that “Fake Steve” was named the 41st most influential person in business by Business 2.0 magazine.
Now that he’s been “outted” by The Times what will “Fake Steve”/Daniel Lyons do?
“Well, I’m taking a few days off to sit in a lake and do some yoga and meditation and non-thinking,” he writes. “Then I’m coming back next week, badder than ever, with a new sponsor—my homeboys at Forbes.com. Turns out they’ve been reading FSJ and liking it too. Who knew?”
According to the Times, Lyons writes and edits technology articles for Forbes and is the author of two works of fiction, most recently a 1998 novel, Dog Days. In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, Options: The Secret Life of Steve Jobs, a Parody.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
