Hottest selling iPod? the 3G nano
Posted by Dennis Sellers 
Nov 30, 2007 at 3:17pm
After surveying 90 Apple stores and 18 Best Buy locations over the Thanksgiving weekend, analysts for ThinkEquity Partners concluded that despite a high level of interest in the new iPod touch among shoppers, the less expensive 3G iPod nano “remains the clear winning at the cash register,” reports AppleInsider.
“Our channel checks indicate that of all the iPods, the Touch piqued the most interest from customers,” analyst Darren Aftahi wrote in a research report to clients this week. “However, our conversations do not lead us to the conclusion that “level of interest” translated into consumer purchases of iPod Touch.”
From interactions with sales representatives and store managers, Aftahi and his team determined that even though 8GB iPod Touch ($299) generated lots of interest among holiday shoppers, when it came to purchases, they instead decided on the 8GB iPod Nano given its smaller size and lower price ($199).
“Also, a lot of consumers seemed to opt for iPhones over iPod Touch because iPhones facilitate all that iPod can do (and more), but the opposite is not true,” the analyst further advised clients. “Older individuals preferred iPod Touch because of its interface and Wi-Fi capability, while iPod Nano was more favored by younger individuals (children and teens).”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
