GreenPlug to preview environmentally friendly DC power hub
Posted by Dennis Sellers 
Dec 14, 2007 at 10:53am
GreenPlug, a developer of digital technology enabling real-time collaboration between electronic devices and their power sources, will preview what it describes as “the first environmentally friendly DC power hub” at the 2008 International CES, being held Jan. 7-10 in Las Vegas.
GreenPlug is arranging private showings of its new electronics component chip—called the GreenPlug Universal Power Protocol (UPP)—for consumer electronics, residential and commercial builders, automotive, aircraft, and power tool manufacturers. At the event, the company will also discuss its leadership in the Alliance for Universal Power Supplies, an industry standards group working to develop a universal power interface for electronic products that use external power supplies.
GreenPlug has joined consumer electronics manufacturers, federal and state government leaders, power utilities and non-governmental organizations in advocating for a more environmentally friendly solution, according to Chief Technical Officer Gus Pabon. Due to a lack of standards and lack of government oversight, the average U.S. consumer is now burdened by dozens of device-specific external power supplies that work only with the client devices for which they were designed and packaged, he adds.
Pabon believes the time has come for a reusable, multi-port power supply that can provide a universal power interface for all electronic products. At 2008 International CES, he says he’ll convey the benefit of his experience from 13 years driving Apple’s state-of-the-art power systems for the iMac, the G5 PowerMac Tower Power Systems, and the iPod product lines. Pabon was Apple’s engineer manager from October 2000 to November 2005 and senior power system technologist from December 2005 to October 2007, when he joined GreenPlug.
A recent study of U.S. consumers by research firm Forrester Research revealed that 12 percent, or 25 million U.S. adults, are willing to spend more for gadgets that use less energy or employ environmentally conscious design. GreenPlug is also the developer of GreenTalk, a digital protocol for real-time communication between devices that require power and their power sources.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
